La Penita is the business hub of the three villages where you will find banks, a retail department store, shops, restaurants, and services including the local dentist, chiropractor, and hair salons. 

La Penita has great a beach front restaurant and club scene with live music as well as the largest of the weekly outdoor markets on Thursdays where you can find everything from handcrafted jewelry, handmade blankets, and clothing, to fresh Italian pasta and sauces, and local artisans bakeries featuring fresh sourdough bread and baked goods.